Is your relationship with your builder a two way street?

 

I'm about to ask you a one simple question that will change the way you interact with your builder indefinitely.

The answer to this question is the reason that your relationship with your builder can never make you invincible from the risk of doing business with him.

You already know why you think you need to have a relationship with your builder and/or his staff. You guys tell me every single day that you think you need a relationship in order to win work.

Here's the kicker, the fact that you need that relationship, is exactly the reason the builder doesn't need one at all.

Put it this way, if you're relying on relationships to win work, there are so many of your competitors out there that your builder can pick and choose.

So if the builder doesn't need your relationship, why would he want one?

As an ex builder's CA who is guilty of leveraging the R word back in the day, I'll tell you exactly why...

Your builder wants (not...

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